HEALTH CONSCIOUS PARENTS ARE NO LONGER BUYING THEIR KIDS RIBENA.

TARGET TEENS INSTEAD BY TYING RIBENA'S DEEP AND VARIABLE HUE WITH THE DARK AND SUBVERSIVE.

 

 HOW DARK DO YOU LIKE IT?

Light-sensitive 6 sheets:

Change in tone depending on the time of day.

 

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Brightness controlled CreepyPasta:

Ribena branded horror stories will change in tone and atmosphere

by changing the  brightness levels. From light and cheery to dark and disturbing.

 

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YouTube plug-in:

Delve into the dark-side of Youtube or go someplace a little brighter.

 

Product Design:

Frozen Ribena lolly with concentrated flavour centre.

The harder you suck the stronger the flavour. Hardcore.