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HEALTH CONSCIOUS PARENTS ARE NO LONGER BUYING THEIR KIDS RIBENA.

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TARGET TEENS INSTEAD BY TYING RIBENA'S DEEP AND VARIABLE HUE WITH THE DARK AND SUBVERSIVE.

 

 HOW DARK DO YOU LIKE IT?

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Light-sensitive 6 sheets:

Change in tone depending on the time of day.

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Brightness controlled CreepyPasta:

Ribena branded horror stories will change in tone and atmosphere

by changing the  brightness levels. From light and cheery to dark and disturbing.

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YouTube plug-in:

Delve into the dark-side of Youtube or go someplace a little brighter.

 

Product Design:

Frozen Ribena lolly with concentrated flavour centre.

The harder you suck the stronger the flavour. Hardcore.