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HEALTH CONSCIOUS PARENTS ARE NO LONGER BUYING THEIR KIDS RIBENA.
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TARGET TEENS INSTEAD BY TYING RIBENA'S DEEP AND VARIABLE HUE WITH THE DARK AND SUBVERSIVE.
HOW DARK DO YOU LIKE IT?
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Light-sensitive 6 sheets:
Change in tone depending on the time of day.
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Brightness controlled CreepyPasta:
Ribena branded horror stories will change in tone and atmosphere
by changing the brightness levels. From light and cheery to dark and disturbing.
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YouTube plug-in:
Delve into the dark-side of Youtube or go someplace a little brighter.

Product Design:
Frozen Ribena lolly with concentrated flavour centre.
The harder you suck the stronger the flavour. Hardcore.