During my placement at Acne London I worked on a pitch
to launch Dua Lipa’s latest album, ‘Future Nostalgia’ on Spotify.
My idea ended up winning out over Spotify’s in-house creative team.
The idea was to pitch the Dua Lipa album on Spotify as an immersive experience and to do so by using the imagery of kitsch, psychedelic vortexes, á la old school sci-fi movies, to express the retro
vibe of the album.
We had some cool plans to place these OOH vortexes on the sides of buildings and on the tube which sadly Covid-19 got in the way of:
The social post that ended up running was also shared on Dua
Lipa’s Instagram timeline and in her stories
to her over 60 million followers.
Billboards were due to go on Sunset Boulevard and Times Square. Again, Covid ruined that