During my placement at Acne London I worked on a pitch
to launch Dua Lipa’s latest album, ‘Future Nostalgia’ on Spotify.

My idea ended up winning out over Spotify’s in-house creative team.

The idea was to pitch the Dua Lipa album on Spotify as an immersive experience and to do so by using the imagery of kitsch, psychedelic vortexes, á la old school sci-fi movies,

to express the retro vibe of the album.

 




We had some cool plans to place these OOH vortexes on the sides of buildings and on the tube which sadly Covid-19 got in the way of:

The social post that ended up running was also shared on Dua 

Lipa’s Instagram timeline and in her stories

to her over 60 million followers.

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Instagram Story

Billboards were due to go on Sunset Boulevard and Times Square. Again, Covid ruined that

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